This week we are sharing a great article that features our very own beloved owner and yogi, Lori Denton and founder, Kim Saunders! This is an excerpt of an article from the online and print magazine called Mindful Studio Magazine. The focus of the article was to offer information to yoga studios on student retention. At Lift we love yoga, our instructors, and our students. Our focus is to provide opportunities for all involved to continue to grow holistically, and to empower, embrace and support one another through mindful practices offered in a variety of ways. The priority of mindful listening to the needs and desires of our students and instructors seems to resonate with all who grace our doors. We continue to enjoy seeing familiar faces and welcoming new ones all the time! It's a beautiful thing and one in which we are all very grateful. Thank you all for helping to make Lift the amazing studio that it is and enjoy the excerpt. Included is the link for the full article and access to a very cool resource! Thank you, Lift Yoga Tribe!
Keeping your community happy and coming back to practice should always be at the top of your studio’s priority list. Retention challenges are something every studio faces, but you can learn from other studio’s successes of how they make their studios enjoyable and keep students returning.
Kim Saunders, the founder of Lift Yoga and Body in Alpharetta, Georgia, focuses on the little things to help with the studio’s retention. She understands ‘life happens’ and some students will leave the studio for a few months. The trick is making sure they come back to your studio. Even the littlest things, like parking, can help.
“Because we provide such a unique combination of extremely talented teachers, large and beautiful studios, and abundant parking, this brings people back, time and time again,” said Saunders. “Parking is a rarity in Alpharetta now and it is a non-issue for us. We want things to be friendly, meaningful and easy.”
Lori Denton, the owner of Lift Yoga and Body, said Kim’s variety of programs that she built into the studio is what always keeps people coming back. “I was talking to one of our members just the other day who had started out coming to power classes and unfortunately had been in a car accident that injured her shoulder,” said Denton. “Instead of having to give up her practice entirely, she switched to more restorative classes until she had recovered and built enough strength to return to the power and sculpt classes.”
The variety of classes ultimately kept this member at the studio.
Lift Yoga and Body uses data to observe what classes are popular, days of the week and class times that are trending, and more. However, Denton warns owners not to get caught up in the data when making decisions. “I learn so much by talking to our members. We have one class that if I went purely off of the data, I may decide to cancel that class because of low attendance,” she said. “However, when I talked to the students after class, I realized that some were our most loyal members.” - Mindful Studio Magazine, September 11, 2019 post